November 2, 2020
photo of women shopping for a dress
Becoming Customer-Centric.  What does ‘becoming Customer-Centric’ mean? – to some, it’s merely a new focus away from products and services – to the more enlightened it’s the alignment of organisational outcomes with customer outcomes. We are all familiar with many of the commercial benefits: greater customer retention lowers marketing costs and improves revenue & profitability;...
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