Review of Fashion websites using SAP Commerce

Image of report summary results

Review of Fashion websites using SAP Commerce

We are pleased to reveal the results of our first review of websites for 2021.

We all know that in these strange times, the importance of digital commerce to both customers and brands has grown exponentially. Whilst there’s light at the end of the long period of shutdown for store-based retailers, the habits of customers have fundamentally changed and are unlikely to fully revert to previous patterns.

At Prospero, we fundamentally believe in getting the basics right, whilst at the same time developing a set of digital capabilities that will ensure the business matures and moves forward in a sustainable way.

Our first review is designed to understand the differences between brands in the same sector – who all use the same underlying technology to power their eCommerce offers. The results surprised us and intrigued us – read the full review here.

In summary, we focused on the following 7 brands:

www.newlook.com

www.offspring.co.uk

www.clarks.co.uk

www.thewhitecompany.com

www.tedbaker.com

www.matchesfashion.com

www.joules.com

…….and objectively evaluated their digital offering across 70+ criteria using only publicly available information.

 

The subjects we assessed included:

  • Trust and Security
  • Page Load Speeds and Google Core Web Vitals
  • Search and merchandising
  • Product details page
  • Basket and Checkout
  • Delivery and returns
  • Community & customer support

We were delighted to invite Kevin Murray – MD Greenlight Commerce to comment on the findings and he said:

The power and capability of the SAP Commerce (Hybris) platform is a solid foundation for omnichannel customer experiences. However, this report highlights very well where customers and their technology partners miss some of the more basic fundamentals of the core customer journey. 

Getting the basics right will ensure clients are in a good place to implement the more advanced functionality. We are surprised to see many outstanding issues …frankly, this is money being left on the table.”

If your brand needs help delivering better results, or you know a retailer or brand who could do with an independent assessment of their digital offer – do drop us a line.

Leave a Reply