Blog

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How to provide good digital consultancy when working remotely? 4 tips on how to do it successfully.

How to provide good digital consultancy when working remotely? 4 tips on how to do it successfully We thought it would be interesting to share some of our recent experiences with you some of this may resonate, either way, we’d love your feedback and comments! Recently we’ve been working fully remotely with a US-based client. […]

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Becoming Customer-Centric – the best survival strategy

Becoming Customer-Centric.  What does ‘becoming Customer-Centric’ mean? – to some, it’s merely a new focus away from products and services – to the more enlightened it’s the alignment of organisational outcomes with customer outcomes. We are all familiar with many of the commercial benefits: greater customer retention lowers marketing costs and improves revenue & profitability; […]

Episode 5 – The New Normal – Customer-centricity, data and insights

A digitally-transformed business is philosophically, customer-centric. In the best examples, these two concepts go hand-in-hand. Of course, it is completely possible to transform a business into a digitally-oriented business without customer-centricity, but what for if not to be able to increase both its relevance to customers along with a responsive model that changes and adapts […]

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Episode 4 The New Normal – Assessing your Digital Health

In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently with immediate effect. In this episode, we examine the importance of Digital […]

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Episode 3 the New Normal – the importance of driving online adoption

In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently. Enhancing and optimising the existing is not enough to ensure future customer […]

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The Prospero Digital Maturity Curve and Why You Need This Now

We devised the Prospero Digital Maturity Curve to act as a framework to answer the question ‘How do I know where I am on the digital journey?’. With many fresh digital challenges facing retailers and brand businesses, we often get asked how clients can understand their own digital journey better, specifically: What do I need […]

Retail Stores to Reopen

The UK government has confirmed a gradual re-opening of retail stores, beginning with Outdoor Markets and Showrooms able to start trading again from 1st June – so long as they keep customers “safe”. https://www.bbc.co.uk/news/uk-52801727 All non-essential retail shops can also reopen in England from 15th June, Prime Minister Johnson says (but not hairdressers). Sadly,as the […]

Who said what

Someone once said “A man should look for what is, and not what he thinks should be”….many have attributed this to Albert Einstein. Many wise comments have also been attributed to the designer of the world’s most famous equation, many of which he probably never uttered. In his international mega-bestseller, ‘Everything is F*cked’ Mark Manson […]

Curiosity and Standing still

The death of a cat The determination to explore Mars The desire to gain knowledge and understand more about our world (and others worlds) says a lot about who we are To grow, to develop, to acquire knowledge To Improve and get better The alternatives, stand still, go backwards – not inspiring. But how…….?