Category

Curiosity
photo of women shopping for a dress
Becoming Customer-Centric.  What does ‘becoming Customer-Centric’ mean? – to some, it’s merely a new focus away from products and services – to the more enlightened it’s the alignment of organisational outcomes with customer outcomes. We are all familiar with many of the commercial benefits: greater customer retention lowers marketing costs and improves revenue & profitability;...
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diagram that show the 5 stages of digital maturity as a curve with commentary beneath
We devised the Prospero Digital Maturity Curve to act as a framework to answer the question ‘How do I know where I am on the digital journey?’. With many fresh digital challenges facing retailers and brand businesses, we often get asked how clients can understand their own digital journey better, specifically: What do I need...
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Would your business have fared better through this crisis if you had greater agility? In Prospero’s recent post ‘The New Normal’, we identified six key themes that are vital in the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need...
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fashion catwalk for primark
Interesting view on Primark in today’s Sunday Times ‘Under chief executive Paul Marchant, Primark — aside from a brief trial on Asos — has not sold a single garment online. Resisting the digital revolution has led to a £1.5bn pile of clothes, which must be shifted without the usual numbers of bargain-hunters ranging across its...
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The death of a cat The determination to explore Mars The desire to gain knowledge and understand more about our world (and others worlds) says a lot about who we are To grow, to develop, to acquire knowledge To Improve and get better The alternatives, stand still, go backwards – not inspiring. But how…….?
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