Category

digital acceleration
social media on phone
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently. Enhancing and optimising the existing is not enough to ensure future customer...
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diagram that show the 5 stages of digital maturity as a curve with commentary beneath
We devised the Prospero Digital Maturity Curve to act as a framework to answer the question ‘How do I know where I am on the digital journey?’. With many fresh digital challenges facing retailers and brand businesses, we often get asked how clients can understand their own digital journey better, specifically: What do I need...
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