Category

digital maturity
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Review of Fashion websites using SAP Commerce We are pleased to reveal the results of our first review of websites for 2021. We all know that in these strange times, the importance of digital commerce to both customers and brands has grown exponentially. Whilst there’s light at the end of the long period of shutdown...
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A digitally-transformed business is philosophically, customer-centric. In the best examples, these two concepts go hand-in-hand. Of course, it is completely possible to transform a business into a digitally-oriented business without customer-centricity, but what for if not to be able to increase both its relevance to customers along with a responsive model that changes and adapts...
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Picture of apple Watch showing health metrics
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently with immediate effect. In this episode, we examine the importance of Digital...
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social media on phone
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently. Enhancing and optimising the existing is not enough to ensure future customer...
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diagram that show the 5 stages of digital maturity as a curve with commentary beneath
We devised the Prospero Digital Maturity Curve to act as a framework to answer the question ‘How do I know where I am on the digital journey?’. With many fresh digital challenges facing retailers and brand businesses, we often get asked how clients can understand their own digital journey better, specifically: What do I need...
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