Category

digital maturity
“The term ‘holistic’ refers to my conviction that what we are concerned with here is the fundamental interconnectedness of all things. I do not concern myself with such petty things as fingerprint powder, telltale pieces of pocket fluff and inane footprints.” Sci-fi fans will know this quote from Douglas Adams’ 1987 book Dirk Gently’s Holistic...
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The Importance of Strong Digital Leadership in 2022
Unfortunately, you can’t just slap your print catalog online and call yourself a digital brand. Nor will you achieve digital transformation simply by adding Slack for communication. So, what does it mean, and how does digital leadership play a role?
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digital performance
Episode 1 – Have you evaluated your digital performance? We were delighted recently to be invited to join SAP in one of a series of customer-facing Podcasts. This episode was as part of their broader outreach and partnership program. The subject, centred around digital competence, benchmarking and how businesses and brands need to be able...
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Image of report summary results
Review of Fashion websites using SAP Commerce We are pleased to reveal the results of our first review of websites for 2021. We all know that in these strange times, the importance of digital commerce to both customers and brands has grown exponentially. Whilst there’s light at the end of the long period of shutdown...
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A digitally-transformed business is philosophically, customer-centric. In the best examples, these two concepts go hand-in-hand. Of course, it is completely possible to transform a business into a digitally-oriented business without customer-centricity, but what for if not to be able to increase both its relevance to customers along with a responsive model that changes and adapts...
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Picture of apple Watch showing health metrics
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently with immediate effect. In this episode, we examine the importance of Digital...
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social media on phone
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently. Enhancing and optimising the existing is not enough to ensure future customer...
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diagram that show the 5 stages of digital maturity as a curve with commentary beneath
We devised the Prospero Digital Maturity Curve to act as a framework to answer the question ‘How do I know where I am on the digital journey?’. With many fresh digital challenges facing retailers and brand businesses, we often get asked how clients can understand their own digital journey better, specifically: What do I need...
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