Category

Digital Transformation
Screwfix is the eCommerce jewel in the Kingfisher crown. Results for the last 12 months were posted earlier today and it’s clear we’ve all been spending on DIY during the lockdowns of 2020. Screwfix grew eCommerce twice as fast as B&Q, despite already being 5 times the size. That is a phenomenal performance!   Overall...
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photo of women shopping for a dress
Becoming Customer-Centric.  What does ‘becoming Customer-Centric’ mean? – to some, it’s merely a new focus away from products and services – to the more enlightened it’s the alignment of organisational outcomes with customer outcomes. We are all familiar with many of the commercial benefits: greater customer retention lowers marketing costs and improves revenue & profitability;...
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image of The basics building blocks of humans - DNA
Doing the basics really well – The New Normal – Episode 6 In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently...
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A digitally-transformed business is philosophically, customer-centric. In the best examples, these two concepts go hand-in-hand. Of course, it is completely possible to transform a business into a digitally-oriented business without customer-centricity, but what for if not to be able to increase both its relevance to customers along with a responsive model that changes and adapts...
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Picture of apple Watch showing health metrics
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently with immediate effect. In this episode, we examine the importance of Digital...
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social media on phone
In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently. Enhancing and optimising the existing is not enough to ensure future customer...
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diagram that show the 5 stages of digital maturity as a curve with commentary beneath
We devised the Prospero Digital Maturity Curve to act as a framework to answer the question ‘How do I know where I am on the digital journey?’. With many fresh digital challenges facing retailers and brand businesses, we often get asked how clients can understand their own digital journey better, specifically: What do I need...
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Would your business have fared better through this crisis if you had greater agility? In Prospero’s recent post ‘The New Normal’, we identified six key themes that are vital in the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need...
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fashion catwalk for primark
Interesting view on Primark in today’s Sunday Times ‘Under chief executive Paul Marchant, Primark — aside from a brief trial on Asos — has not sold a single garment online. Resisting the digital revolution has led to a £1.5bn pile of clothes, which must be shifted without the usual numbers of bargain-hunters ranging across its...
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In our recent thought-piece on the New Normal, we highlighted that retailers and brands with Direct to Consumer (D2C) businesses, need to adopt a new model. All aspects need to be viewed in conjunction with each other as the change process needs to be holistic. This goes some way beyond the obvious sanitation and distancing...
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The UK government has confirmed a gradual re-opening of retail stores, beginning with Outdoor Markets and Showrooms able to start trading again from 1st June – so long as they keep customers “safe”. https://www.bbc.co.uk/news/uk-52801727 All non-essential retail shops can also reopen in England from 15th June, Prime Minister Johnson says (but not hairdressers). Sadly,as the...
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What will the New Normal be? Whilst many sectors are likely to need unspecified radical changes to a number of their previous activities, it feels undeniably true that digital will sit even closer to the heart of how businesses and brands need to connect with their consumers. 50-60% online sales could well be the New...
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