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Technology
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Becoming Customer-Centric.  What does ‘becoming Customer-Centric’ mean? – to some, it’s merely a new focus away from products and services – to the more enlightened it’s the alignment of organisational outcomes with customer outcomes. We are all familiar with many of the commercial benefits: greater customer retention lowers marketing costs and improves revenue & profitability;...
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Doing the basics really well – The New Normal – Episode 6 In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently...
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A digitally-transformed business is philosophically, customer-centric. In the best examples, these two concepts go hand-in-hand. Of course, it is completely possible to transform a business into a digitally-oriented business without customer-centricity, but what for if not to be able to increase both its relevance to customers along with a responsive model that changes and adapts...
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In our recent post ‘The New Normal’, we identified six key themes for the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need to think and act, differently with immediate effect. In this episode, we examine the importance of Digital...
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Would your business have fared better through this crisis if you had greater agility? In Prospero’s recent post ‘The New Normal’, we identified six key themes that are vital in the new, emerging digital retail/ D2C world. 50-60% of retail sales will now be online as a result of Covid-19 and leaders and teams need...
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In our recent thought-piece on the New Normal, we highlighted that retailers and brands with Direct to Consumer (D2C) businesses, need to adopt a new model. All aspects need to be viewed in conjunction with each other as the change process needs to be holistic. This goes some way beyond the obvious sanitation and distancing...
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How should brands who want to go D2C get trading online, fast? One of the real consequences of CV-19 has been the realisation that all businesses need to have a commercial digital channel for the New Normal. In this context, it makes sense for SalesForce Commerce Cloud (SFCC)– a leader in the field, to offer...
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