• At a time of declining retail store sales, eCommerce growth had stalled – we were asked to identify the underlying causes as well as review the team capabilities and structures.

• Undertook a diagnostic review of ecommerce and assessed the company’s processes, people and technology using our Prospero Diagnostic Framework

• Presented 23 workstreams for revenue recovery in roadmap

• Challenged the company to address a number of issues to realise rev £6m

• Worked closely with operational management teams to gain buy-in and kickstart the changes needed.

• Programme-managed roadmap implementation

• Actively delivered workstreams around site speed, SEO, new brand website, team skills and structures

• Improved operational site speed from 15 to 5 seconds in 2 months- rev generated additional £5m p/a

• Root cause of cancelled orders identified & stopped; rev generated £2m

• Built and Launched new brand on Shopify plus platform

• Moved to Agile web dev i.e. fortnightly not quarterly

• New skills matrix introduced for current and future digital teams

• New Technology platform recommendations made for 3 brands

• PIM solution evaluation and signed off & implementation begun

• Team structures re-defined with role definitions and JDs written for all

Client Situation

Our role

The results

See next success story >>>